ABOUT THE BRAND
Ainsley Hansen is the creative director of Australian fashion label Hansen & Gretel. Hansen's design ethos emcompasses a certain 'femininity with bite'. Sharp, uncomplicated and cut to compliment the female form, but often underscored with a masculine accent. The name Hansen & Gretel was chosen to represent this synthesis of masculine feminine, that yin & yang where Hansen is a nod to the designer's father's name, and an ode to the brand's mannish trace. 'Gretel' really constitutes the idea of womanhood, the girl, the sister, and our journey as females which is always a prevalent theme in each collection.
Applauded as an accessible brand, appealing to all status, ages and budgets, designs are never over-complicated, instead focus is tuned into producing quality, luxury style classics. The predominant silhouette is slightly undone; a bit easy, a bit loose, while gentle flares and cut hemlines keep the profile grounded, and unexpected slits add a touch of fun.
There is a feminine strength throughout the H&G aesthetic, with collection’s catering to a woman’s every occasion.